Red Etna Tour Operator

Red Etna was selling excursions on Mount Etna from an outdated and slow website, built on a purchased theme with minimal customisation options and no real booking system. Meanwhile, the company was transforming into a fully fledged tour operator: more products thanks to new partnerships, a transfer service to launch and the need to grow both its direct and B2B channels.

We designed the UI/UX and developed a custom theme capable of handling a growing catalogue, with four booking options: integration with a channel manager, internal booking, a request form and direct booking via WhatsApp.

The result: a website ready to scale alongside the company, covering every sales channel and supporting growth in direct and B2B bookings. We also continue to support Red Etna over time with brand positioning and content marketing, with the goal of gradually reducing reliance on OTAs.