Rama Immobiliare

Rama Immobiliare was already managing its property portfolio using a well-known property management software, but the public website had been developed by the same vendor that provided the software and was outside the client’s direct control.

The client needed to convey its brand image quickly and effectively, completely on its own, using the website as the centrepiece of a lead generation strategy.

We developed a plugin that uses the XML export from the property management system to automatically import and synchronise properties on WordPress and based on this database, we built a custom search interface with advanced filters that immediately respond to the criteria set by the user and always remain aligned with the data in the property management system.

The result: a custom-built website based on data integration that didn’t exist before, with no off-the-shelf solutions on the market that were suitable for this case.